Washed with Cow Pat

I can't quite believe the latest National Bank campaign. Gone is the vibrant Nigel Kennedy Four Seasons soundtrack and in is a slowed down version which sounds just like your cassette walkman (if you can remember those) running out of batteries.

And worse still, gone is the vibrant green. Instead they've washed their ads and their website in a fresh cow pat colour.

Here's a tip if you want to rebrand your church: use vibrant colours. Nothing muddy or washed. Washed and muddy colours give the appearance of weakness and dirtiness.

It is good to know though that even the big boys make mistakes!