Nitty Gritty - Part Two

So what else do you need to do to create an engaging and growing church?

2. 'DELL'erise

Take a leaf out of Michael Dell's book (I've said this before). He provides consumers with choice. When you order a computer from Dell, even a laptop, you can build it exactly how you want it. You decide how much ram and hard disk space you need, how big the screen is, the processor speed and even what colour it is. You decide. That's the key. This micro-segmentation is the future of commerce and to a larger extent, culture.

Churches need to provide options. One service for 200 people no longer works. Churches need to offer multiple services; that's how they will grow. By offering choice, people will be attracted to something that engages them personally.

Needless to say, each service needs to be significantly different. It's no use transplanting the same service structure at a different time of day, expecting to attract a new crowd.

We live in a very 'me' focussed world where everything is tailored to making people feel personally engaged and satisfied. This may not be the Biblical way, but it is the way of the world. Churches need to aim at taking advantage of this to draw in people.

Effectively it's product extension. Take your existing product, multiple it, change it and pitch it at a different market.