I am not a Marc Ellis fan, but you have to tip your hat to the man for his latest marketing stunt. He let off some explosives on Rangitoto this week to simulate an eruption. The smoke billowing from the volcanic peak could be seen all over Auckland and sent people running.My marketing lecturer said to me once, that no publicity is bad publicity. This is a common saying but I am not sure if it's true. In his context he was describing a legal case Guinness were having in the UK. He worked for Guinness and said the nightly mention of the story and displaying of the Guinness logo on the BBC (no ads channel) was absolutely priceless.
Marc Ellis, for all that he will be fined and raked over the coals for this stunt has gained some serious mileage. The stunt was an awesome marketing ploy and no doubt has driven tens of thousands to his new website.
He reminds me of a young and stupid Richard Branson who is probably the master marketing stunt puller.
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