This sign appears on a Catholic Church just down the road from my house. I'll be honest, as a marketing campaign, I really like it. The concept of 'returning home' is a brilliant one, especially in the context of the Catholic church. It really does tug the heart strings and bring feelings of returning to comfort, familiarity, purpose, love and acceptance. That's what home is I guess.
But, there is one thing that ruins this entire campaign. One thing undoes all this good work. Can you see what it is? Take a look at the sign again.
I swear this sign has been up for at least 2 years.
So when does it begin?
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